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By
Marcia Heroux Pounds
South Florida Sun-Sentinel
Posted March 17 2007
Kristen
Nevils wowed the Venture2 "Inventor Search" judges
both with her husband's "Watersafe" invention idea
and her presentation polish.
On Thursday in Delray Beach, Nevils, 37, proudly unveiled
the emergency water storage product that she and husband Michael
Nevils, 44, developed after South Florida was hit by hurricanes
two years in a row. The Fort Lauderdale residents' product
is a solution for the homeowner to keep up to 65 gallons of
emergency water supply in the bathtub or sink, avoiding the
prehurricane scramble for bottled water.
"When you see those palm trees starting to bend, you
fill it up," Nevils said, demonstrating how the plastic
storage bags are filled with tap water and secured.
On Friday, the couple were named the contest winners. "I'm
blown away. I'm so excited," Nevils said. "I love
my product and see so much in it. But to have other inventors
say, `You really have something here,' that's amazing. That
legitimizes it."
The contest was sponsored by Venture2, a consulting firm
founded by Michael Docherty, a former consumer products guru
for Sunbeam.
"It wasn't an easy call," Docherty said about the
contests' three finalists. A gift-wrap cutting and storage
product invented by David Richards, 52, of Palm Harbor, for
example, "was less developed, but potentially bigger
opportunity," he said.
"In the end what pushed us toward Watersafe is that
they were the ones who took the total business approach,"
Docherty said. The Nevilses also are willing to devote their
time to developing the product, he added. Several contestants
were looking for someone else to market their invention.
The winners receive 60 days' consulting from Venture2 in
refining their concept and licensing or launching their product
in the marketplace.
Judges ranked inventors on whether their idea addressed "unmet
customer needs, was unique, and an attractive financial opportunity."
Nine inventors were chosen to make presentations, set up
American Idol-style with three judges giving on-the-spot feedback.
But the judges, who included Docherty, inventor Bob Robbins
and MIT Enterprise Forum of South Florida President Amer Akhtar,
were gentler in their advice than judges of TV fame.
The judges liked the Nevilses' water storage product, but
questioned how Kristen Nevils arrived at the price, $34.95
for the large and $12.99 for the "mini" version.
The judges praised Eva Thomas, a Boca Raton inventor, for
her passion, but couldn't see the potential that she does
in her locking mailbox designed to make homeowners safe from
identity theft. "Drive along A1A. They have multimillion-dollar
homes and they have $10 mailboxes. It drives me nuts,"
she said.
"You're underestimating what's involved in trying to
build a business around this," Docherty told her.
Finalists John and Gwendolyn Corn drove from St. Petersburg
to participate in the contest. The couple invented what they
call the "Bath Fiddle," a back scrubber made of
quick-dry, exfoliating material.
"It's a great idea," said "Judge" Robbins,
who has invented many products including the Conair hair-braiding
device for teenagers. He recommended the couple take their
back scrubber to a bed-and-bath trade show in Las Vegas.
"I like it, too," added "Judge" Akhtar,
who saw potential in using the product to put on suntan lotion
at the beach. "I would buy one."
Robbins saw potential in Richard's gift-wrap idea, saying
his device to cut paper was more valuable than the storage
idea. Even though he didn't win the contest, Richards said
he found the judges helpful. "I picked up a lot of information,
and they're open to providing guidance on this.
"I didn't know how to proceed. I haven't done this before,
and I don't have much time because I have a family and a job.
It was a great experience."
Marcia Heroux Pounds can be reached at mpounds@sun-sentinel.com
or 561-243-6650.
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